PRIVACY POLICY
Updated: February 2026
Pali Wine Co. (“Pali,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, make a purchase, join our wine club, visit our tasting rooms, or otherwise interact with us.
This policy is intended to comply with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable privacy laws as of 2026.
I. Information We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked to an individual or household (“Personal Information”). Categories of Personal Information we may collect include:
- Identifiers: Name, email address, postal address, phone number, IP address
- Commercial Information: Purchase history, wine club membership details, tasting room visits
- Internet or Network Activity: Browsing behavior on our website, interactions with emails or ads
- Geolocation Data: Approximate location based on IP address
- Payment Information: Payment information is processed by third-party payment processors, and we do not store full credit card numbers.
- Customer Communications: Emails, messages, or other communications you send to us
We do not knowingly collect personal information from individuals under the age of 21.
II. Sources of Personal Information
We collect Personal Information directly from you when you:
- Place an order or join our wine club
- Subscribe to our email list
- Make a reservation or attend an event
- Communicate with us directly
We may also collect information automatically through cookies and similar technologies when you interact with our website. California residents may exercise their right to opt out by contacting us as described in the ‘How to Exercise Your Rights’ section below or through Global Privacy Control (GPC) signals.
III. How We Use Personal Information
We use Personal Information for purposes including:
- Processing transactions and fulfilling orders
- Managing wine club memberships and benefits
- Communicating with you about purchases, events, and updates
- Marketing and promotional communications (you may opt out at any time)
- Improving our website, services, and customer experience
- Detecting security incidents and preventing fraud
- Complying with legal and regulatory obligations
IV. Sharing and Disclosure of Personal Information
We may share Personal Information with trusted service providers who perform services on our behalf, such as:
- Payment processing
- Shipping and fulfillment
- Email marketing and communications
- Website analytics and hosting
These service providers are contractually obligated to use Personal Information only for providing services to us and not for their own purposes.
Sale or Sharing of Personal Information
We do not sell personal information for monetary consideration. However, certain digital advertising or analytics activities may be considered “sharing” under California law. California residents may opt out of such sharing as described below.
V. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and support marketing efforts. You can control cookie preferences through your browser settings and, where applicable, opt out of certain tracking technologies.
We recognize Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information where required by law.
VI. California Privacy Rights
If you are a California resident, you have the following rights under the CCPA/CPRA:
- Right to Know: Request information about the categories and specific pieces of Personal Information we collect, use, and disclose
- Right to Access: Request a copy of your Personal Information
- Right to Delete: Request deletion of Personal Information, subject to legal exceptions
- Right to Correct: Request correction of inaccurate Personal Information
- Right to Opt Out: Opt out of the sale or sharing of Personal Information
- Right to Limit: Limit the use or disclosure of sensitive Personal Information, if applicable
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
How to Exercise Your Rights
To submit a request, please contact us at: team@paliwineco.com or (424) 322-3140.
We may need to verify your identity before processing your request. Authorized agents may submit requests on your behalf with proper documentation.
VII. Data Retention
We retain Personal Information only for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
VIII. Security
We take data protection seriously and use safeguards designed to protect your information. While no system can be guaranteed to be completely secure, we continuously evaluate our practices to maintain appropriate protections.
IX. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Continued use of our services after changes indicates acceptance of the updated policy.
X. Age Requirements
The Site is not intended for individuals under the age of 21. We do not knowingly collect information from individuals under the age of 21.
XI. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us by email at team@paliwineco.com, or by mail:
Pali Wine Co. 401 Wilshire Boulevard, Suite 960
Santa Monica, CA 90401